Gondola Merchandising 101: Optimizing Your Retail Space

Gondola Merchandising 101: Optimizing Your Retail Space. Gondola shelving is a merchandising powerhouse for many retail locations. It’s sturdy, versatile and easy for customers to shop. Go into any retail space and chances are there will be at least one gondola shelving unit.

Maybe this is why many retailers don’t give much thought to gondola merchandising. Rather than looking at the incredible potential, gondolas are often thought of as clunky, boring necessities of retail space.

The fact is, nothing could be further from the truth.

Gondola shelving can look classy, sophisticated and elevate your retail merchandising strategy. Here’s what you need to know about these versatile display units.

A gondola is a merchandising fixture that can stand independently with displays on either side. Picture walking down an aisle of the store. What you’re seeing is a row of gondola fixtures that have been lined up next each other.

While lining them up to create aisles is one way of using gondolas, they can also be placed as a stand alone display feature in your store.

Gondola fixtures typically contain removable shelving with slots or pegboard on the back supporting panel. The general design makes gondolas extremely versatile and suitable for displaying any type of merchandise.

Gondola units are key to maximizing your retail display space. By adding just one, or several units, you instantly expand the square footage of the available area to merchandise your products. Gondolas make especially smart additions as point of purchase displays where space is often very limited.

For example, with removable and adjustable features, a gondola can be used as seasonal retail pop display by highlighting the impulse buy merchandise that’s most likely to move at that moment.

For example, a convenience store might choose to merchandise small last-minute stocking stuffer ideas for overburdened holiday shoppers in December. Then, once the holidays are over, the unit can be easily re-configured to hold travel blankets, flashlights and bottled water when a major snow storm is on its way.

As stand-alone fixtures, gondolas are very versatile, even without some extra help. But, some retailers aren’t aware of all the merchandising solutions that are available to compliment gondola shelving.

For example, merchandising options can be expanded with just the addition of a gravity feed or anti slip shelving solution. These types of shelving, made from various high-quality materials, fit naturally into gondola shelving and make it possible to merchandise a greater variety of products.

These types of additions also help to organize merchandise and give displays a more cohesive look. Plus, they also make shopping and browsing easier for your customer.

If you’re considering gondola shelving or looking for ways to optimize the units you already have, we offer solutions that will make the most of your retail space. Contact PFI today to learn more about optimizing gondola shelving with our high quality pre-built and customized merchandising solutions.