Food and Beverage Trends To Watch for 2024
October 13, 2023
With the end of 2023 entering its final months, now is an excellent time to start looking towards 2024 and what changes and trends may be on the horizon in retail. For food and beverage retailers, c-store owners, grocery stores, and more, watching current and emerging trends can be beneficial to prepare for the new year. The consumer landscape is constantly changing, and since 2020, these changes are accelerating. Let’s look at some food and beverage trends to watch for in 2024 and beyond.
Healthy and Sustainable Snacking
In an era where health-conscious consumers are rising, the demand for healthier snack options is reaching new heights. Shoppers are looking for products that not only taste good but are good for their health and the environment. To cater to this, retailers can design displays showcasing organic and eco-friendly snack products and emphasizing their health benefits. Consider displays that use eco-friendly materials, like bamboo or recycled plastic, to align with sustainable snacking preferences.
Plant-Based and Alternative Proteins
The popularity of plant-based diets and alternative proteins is skyrocketing. From meatless burgers to dairy-free milk alternatives, consumers seek plant-based options that align with their ethical and health preferences. To tap into this trend, store owners can create displays that effectively showcase these products. Consider modular shelving that accommodates various sizes and types of plant-based products, making it easy for shoppers to find what they need.
Tech-Enhanced Shopping
Technology is reshaping the retail landscape. Interactive displays, QR code scanning for product information, and digital signage are becoming integral parts of the shopping experience. Retailers can stay ahead by incorporating technology into their display solutions. Imagine a display with built-in touch screens that allow shoppers to explore product details, nutritional information, and recipe ideas with a simple tap – this enhances the shopping experience and provides valuable data for retailers.
Local and Artisanal Products
Consumers seek unique, locally sourced, and artisanal food and beverage items. They want products with a story and a connection to their community. Business owners can cater to this by creating displays that effectively communicate the origin and uniqueness of these products. Incorporate storytelling elements into the exhibits, such as mini blackboards with the producer’s story or maps highlighting the local sourcing area. Regional customers may gravitate toward local brands, showcasing their pride in their community.
Convenience and Grab-and-Go
Our fast-paced lives mean convenience is king. Consumers are looking for quick, ready-to-eat options that fit their on-the-go lifestyles. Store owners can meet this demand by designing displays that facilitate grab-and-go shopping. Think about versatile modular racks that can hold a variety of pre-packaged meal kits, salads, and snacks, making it easy for shoppers to pick up what they need for a convenient meal. Customers on the go will appreciate the convenience and ease and remember your store for next time.
Sustainability and Packaging
Sustainability is no longer a niche concern; it’s a mainstream expectation. Eco-friendly packaging and displays are gaining traction. Businesses can contribute to a greener future by offering displays made from sustainable materials. Consider using recycled plastics, reclaimed wood, or biodegradable materials in your designs. Businesses can also consider buying from vendors who are committed to sustainability. Highlighting these eco-friendly choices can attract conscious consumers.
Personalization and Customization
Consumers love products tailored to their preferences, which also applies to food and beverages. Retailers can excel by creating displays that allow shoppers to personalize their purchases. Imagine customers mixing and matching ingredients for a custom snack or meal. Providing this level of customization not only engages shoppers but also encourages repeat visits.
Alcohol and Non-Alcoholic Beverages
The beverage sector is evolving rapidly. Craft beers, artisanal sodas, and sophisticated mocktails are gaining popularity. Store owners can stay ahead by offering innovative displays that showcase these beverages effectively. For example, consider displays with adjustable shelving and lighting to highlight craft beverages’ unique packaging and labels.
Work With Presence From Innovation
As the food and beverage industry continues to evolve, retailers have a unique opportunity to lead the way in providing cutting-edge retail display solutions. By understanding and embracing these eight trends – healthy and sustainable snacking, plant-based and alternative proteins, tech-enhanced shopping, local and artisanal products, convenience and grab-and-go options, sustainability and packaging, personalization and customization, and the evolving beverage landscape, retailers can meet the changing demands of their customers.
To accelerate your business and stay ahead in the competitive world of retail, partner with PFI. We’re committed to creating displays that showcase products effectively and enhance the shopping experience. Contact us today to explore how our innovative solutions can transform your retail space and drive sales in this dynamic industry.
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