Why Gravity Feed Racks are an Effective Merchandising Solution for Your Store

Gravity Feed Racks are an Effective Merchandising Solution. Retail locations have a need for a variety of display fixtures. This is especially true for convenience stores that feature a range of products that need to be easily accessible for shoppers who are looking for a quick in and out experience. When considering the different display options, you’re likely to come across a merchandising solution called gravity feed racks . Let’s learn more about the design and function of gravity feed racks and how they can enhance the customer experience in your store. 

Gravity feed racks are merchandising units that feature sloped shelving. As a customer removes an item from a gravity feed rack, the merchandise behind it naturally falls forward and fills the vacant spot. The design and flow of the unit allows gravity to bring products forward without the need to constantly re-merchandise the shelving.

Gravity feed racks work best for fast moving merchandise that glides along easily with the flow of the gravity fed unit. Think along the lines of soft drinks or convenience snacks. These units are less effective for “soft” merchandise without rigid, smooth packaging.

For the right merchandise, gravity feed racks provide numerous benefits. This type of display option is ideal for merchandise that should be sold by date. Gravity feed racks make it difficult for the customer to grab an item from further back on the shelving unit and encourages them to instead take the item in front. This is very adventitious for merchandise that includes short term expiration dates, such as dairy products.

Gravity feed racks also help to streamline your merchandising efforts. In busy retail locations, employees don’t have the luxury of constantly being able to roam the aisles, pull merchandise forward or stock shelves. Gravity feed racks ensure that your shelves look full and that product is well represented, even when the flow of business prevents you from spending time in the aisles.

Gravity feed racks are also easy for the customer to shop. It’s frustrating for customers to see a product in the back of a shelf and not be able to reach it. It also presents a liability issue for your business if that customer attempts to climb on the rack to reach the merchandise. Gravity feed racks keep your merchandise accessible and prevent dangerous accidents from occurring in your store.

Gravity feed racks are almost always appropriate for retail locations like grocery and convenience stores. A well-designed gravity feed rack is a space saving merchandising solution that also provides high density storage and reduces the time spent on merchandising your store. A quality gravity feed rack should be constructed of durable materials that allow for merchandise to flow smoothly into position.

The type of product being merchandised should be taken into consideration when choosing your gravity feed racks. Ideally, your racks should be designed specifically to hold merchandise of specific size and weight. For instance, you’ll need a larger, more durable rack if you want to merchandise larger, 2-liter soft drink bottles.

If you’d like to learn more about how gravity feed racks can enhance the merchandising of your retail location, PFI can help. We offer a full range of custom and pre-built merchandising solutions, including gravity feed racks to meet the merchandising demands of your store. Contact PFI today to learn more.