Success in the Cold Vault
February 28, 2018
Success in the Cold Vault
Success in the Cold Vault. The cold vault competition is a never-ending battle. C-Store retailers that want to optimize sales of high margin products must be willing to take the necessary steps to ensure that their cold vault is stylish, easy to use, eye catching, and welcoming to shoppers.
Merchandising equipment in the cold vault puts product literally at the customer’s fingertips. For sales of cold vault beverages to be at their highest, the presentation and ease of use must be at its best. Equipment that does not allow products to easily glide to the front, make it difficult for customers to get to a product or even know that a product is available. Combining the correct type of merchandising at the correct angle, packages should systematically glide to the front. The angle is very important; Too little angle and products won’t slide forward, too much angle and products fall over. C-Store retailers must be bold and decisive when making decisions on how to outfit their cold vault. Proper equipment and subsequent use can directly affect the performance of their C-store. The right merchandising solutions paired with the right products creates success.
PFI can help create success in your cold vault.
We invented the glide category and our experience and capabilities ensure products are where they need to be when customers are looking for them, while also reducing the time and labor needed for merchandise restocking during peak hours. With multiple glide options: Cool Glide, Eco+ Cool Glide, Modular Glide and the Intelli-System, we have solutions that fit every need of retailers. Our merchandising solutions help all kinds of packaging find their way to the front of the shelf for easy grabbing and purchase while creating a uniform look across your store.
Click here to review all of our glide options
To review options with an expert give PFI a call today!
