Why You Need a Total-Store Approach?
April 17, 2017
Why You Need a Total-Store Approach?
Why You Need a Total-Store Approach?. Consumer purchasing habits have drastically changed over the last few years. The internet now offers a plethora of options for seeking out products including price checking, coupon clipping, and more – all which can be done from home before the customer even walks in your door.
A total-store approach essentially maps out your entire selling strategy by meticulously planning your merchandising solutions for each and every department. This means knowing which displays should go where and carefully planning end caps and fixtures with consumer needs in mind.
A store should have a flow, silently encouraging shoppers to move from section to section seamlessly while drawing them towards particular products or brands. The secret to doing this is to prominently display the things that they want, making them appealing to the eye through innovative merchandising choices. A certain cohesion should be present, making your space feel complete while directing customers throughout. This will encourage shoppers to walk through your entire store, rather than only specific departments. As they follow the flow of the store, customers are more likely to buy additional products or realize some they may have forgotten. This is a simple way to increase sales exponentially and organically.
A total store approach will change your store for the better in a number of ways, not only by creating a comfortable cohesion, but also encouraging shoppers to stay in your store longer while being exposed to the maximum amount of items. Pave your path with us!
