Butler MSI Teams Up with PFI, Presence From Innovation

April 15, 2019

Butler MSI Teams Up with PFI, Presence From Innovation. We’re excited to announce that Butler is now part of the retail store display and fixture manufacturing company, PFI Holding Company, LLC. PFI has been in business since 1956 and is a leading manufacturer and distributor of retail store displays and fixtures. They specialize in creating custom injection-molded single-serve coolers to drive impulse purchases at convenience and grocery stores. They also design and manufacture a variety of specialized retail racks and fixtures made of plastic, wood, metal, or wire. Our sister company under the PFI umbrella is Jahabow, a manufacturer of commercial-grade retail display cases since 1973.


So, what does this mean for our customers? Not much is going to change. We’ll still be known as Butler Merchandising Solutions, we’re staying in the same facility, and the purchasing process won’t change. What will change is that we are now positioned to offer greater value with products and solutions designed to meet customer demands for increased relevancy and creativity. Our customers will benefit from a one-stop shop that can handle all of their point-of-purchase needs.


Now, customers can order temporary displays and permanent and semi-permanent display solutions. Customers from coast to coast will enjoy superior products and cost savings on goods delivered from our centrally located Midwest facilities.


Our president, Kenneth Butler, will join the PFI executive management team, and we’re excited to have the opportunity to leverage synergies in supply chain, production, and management resources to provide additional value to our customers. We hope our current customers – and those we haven’t had the pleasure of establishing a relationship with yet – are as enthusiastic about our new business model as we are. We look forward to serving ALL of your display and fixture needs in the future.

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By Brynn Tepper June 25, 2025
Spring Into Sales: The Perfect Season to Stock Up As the temperatures climb and people start reaching for those refreshing, ice-cold drinks, it’s crucial to have the right cooling solution ready to meet the demand. The Iceman Barrel Cooler is just what you need to encourage those impulse buys and keep beverages perfectly chilled, all while boasting a sleek, space-saving design. The Season of Sips & Spontaneity With warmer weather, we naturally see a spike in beverage consumption. Whether it’s energy drinks, hard seltzers, sparkling water, or sodas, today’s consumers crave grab-and-go convenience. The Iceman’s smart design fits right in with the latest beverage trends, maximizing both display appeal and accessibility. Made for Promotions & Portability Whether you’re setting up in-store features, outdoor events, or seasonal displays, the Iceman is up for the task. Its clear lid provides great visibility for the products inside, making it easy to catch a shopper’s eye and prompt quick decisions. No Leaks, No Hassle Unlike your typical coolers, the Iceman comes with a leak-proof drain system, so you can say goodbye to messy cleanups from melted ice. This means less maintenance and smoother operation overall. Plus, its enhanced weather durability ensures it performs well both indoors and outdoors. Get Ahead of the Rush; Don’t wait until summer is in full swing! Spring is the perfect time to prepare for the peak beverage season. The Iceman Barrel Cooler is the ultimate solution for anyone looking to enhance beverage visibility and keep cold drinks on hand at a moment’s notice. Stock up now and stay ahead of the game!
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The right display strategy can significantly boost sales by attracting customers and making it easy for them to grab their favorite drinks.