Which C-Store Designs Attract More Customers?

Which C-Store Designs Attract More Customers? It costs less money to keep the customers you already have than it does to try and attract new business. This doesn’t mean that you shouldn’t put any effort into attracting new customers, however. For convenience stores in particular, it’s important that any efforts to try and generate new business focus on driving repeat business since it’s an extremely competitive industry.

Often times, convenience stores pop up in clusters, which causes fierce competition. In an industry where it’s difficult to really differentiate in the product and service you offer, the small details – like store design – really matter.

So, what does winning convenience store design mean for today’s customer? Let’s take a look.

Most C-stores aren’t sprawling landscapes with vast amounts of space. In fact, the opposite is usually true. C-stores are generally trying to pack as much convenience merchandise as possible into a small space. But, trying to cater to every possible need can backfire.

Today, customers are looking for a different experience. They want wide aisles that are easy to navigate, and self-service stations that don’t come with the risk of bumping into someone standing in line. Smart C-store design recognizes that open space is a win in customer’s eyes.

The problem with this is that more open space means less merchandising opportunity unless you optimize display space for maximum impact. For example, custom display spaces designed to fit with your location, and product, help you get the most out of each square foot while still appealing to the customer’s need for simplicity.

Once upon a time, the only “fresh” food options at a convenience store were roller dogs, stale nachos and fountain soda. This is no longer the case.

Customers have begun looking at the C-store as a real fast food option. In fact, many convenience stores far exceed the selection you’d get from a fast food drive through. They’re featuring fresh food choices, gourmet kitchens and drink stations that are the envy of every professional barista.

C-stores designs that place a high value on food service are preferred. But, it isn’t just the food that matters. It’s also the look of the displays. Customers expect convenience store display fixtures to be a visual representation of the elevated level of food choices available. Higher end finishes and design add instant appeal.

The final landing point in a convenience store is the point of purchase. Some customers will come in for a quick grab and won’t make it far past this point, so you need a winning POP design that sells your brand image as well as merchandise.

When customers know they can find what they’re looking for easily, and find value in POP offerings, they’re more likely to make a return visit. POP displays that leave a lasting visual impression because of their quality and updated appearance attract more sales and make you stand out in the crowd.

It’s time to crush the competition, and it all starts with store design. Contact PFI today, and let’s start talking about C-store display designs that are going to keep your customers coming back.